QUALITY STANDARD
- Taylor-made High Quality Research Design
- Detailed instructions for both the supervisors and interviewers, provided for each study
- Custom field materials of the highest quality provided for each study (quota sheets, record of contact sheets etc.)
- Periodical Reports: Customized to track clients’ research studies, e-mailed routinely to our clients
- All supervisor’s and interviewer’s performance evaluation is on-going to improve quality and assure success on every study that we conduct
- Field Work Procedure:
- Briefing by Researchers
Personal Briefings are done by our project directors, either on-site or by video or audio tape for each study - Role Play and Pilot Interviews
Pilot interviews are done by all interviewers, ensuring that all questions are addressed prior to the start of each project - Coordinated Field Witnessing
- All studies consistently monitored by our supervisors
- Supervisor’s quota sheets and questionnaires sent periodically to the project director for an additional hand edit for completeness and consistency
- In-house validation done on 25% of each interviewer’s work
- Quality Control: Call backs and 100% validation
- Briefing by Researchers
- Data Processing: In-house facility (QPS and SPSS)
- In-depth Analysis to give Information, Insight and Ideas