NPS value = Promoter Percentage – Detractor Percentage
It is an index to measure consumer readiness to recommend a company product or service to other people. It is used as an indicator to measure consumer overall satisfaction with company product or service and consumer loyalty to a brand. To measure Net Promoter Score, a set of questions put forth to measure customer/consumer likelihood to recommend a product or company to someone else. They are split into 3 categories namely detractors, passives and promoters.
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