Data Collection gives ample information on messages only, but do not give understanding of the cause and effect in a specific context.
Examples:
- CONSUMER PROFILE: Demographic profile (Age, Background of Education, Gender, Occupation, Social Economic Class etc),
- CONSUMER MOTIVATION: Specific Key Attributes of Our Customers,
- COMPETITION: Strengths and Weaknesses of Our and Rival Products
- MARKET SIZE: Market Demand (for instance) based on the Concept Shown
- Etc.
