In 2007, the company was acquired by 3i-s Research founders. Focussing on Marketing and Social Research services.
The brand name 3i-s Research stands for Information, Insight, Ideas. It has been in operation since February 2008. Asides rooted experienced in the industry, the key personnel are passionate researchers. Not surprising since their accumulated market research experience is close to a century.
Our Vision
Source of Information, Insight, Ideas for the Clients’ Success.
Our Mission
Quality Research yields great decision for sustainable business.
Our Philosophy
- Research
3i-s Research use a wide and varying range of approaches and tools in their work, but are not guided by methodologies. More than anything they apply their own intuition and experience to any research problem. Research should be enabling, it should inspire. It should not be thought of as a consumer arbitration process. - Thinking
Research without thinking is at best superficial, and at worst dangerous. 3i-s Research professionals work through consumer response, looking at where that response comes from, and what it means for brands going forward. Their language skills and backgrounds contribute to a world view taking cultural relativism as given; this leads to marketing solutions that understand cultural idiosyncrasies, while looking to the big idea which gives a brand its force. - Strategy
The guiding philosophy behind the founding of 3i-s Research was a desire to offer deep understanding and strategic recommendations to enable the most forward-looking and effective brand management. We help brand teams and ad agencies make connections with consumers, but also aim to inspire them to keep their brands fresh, fascinating, even, in turn, inspirational.
Our Value System
- Trust & Integrity
- Entrepreneurial Spirit
- Celebrating Success Together
- Better Quality from Experience
- The more experienced, the more creative