In 2007, the company was acquired by 3i-s Research founder. Focussing on Marketing and Social Research services.
The brand name 3i-s Research stands for Information, Insight, Ideas. It has been in operation since February 2008. Asides rooted experienced in the industry, the key personnel are passionate researchers. Not surprising since their accumulated market research experience is close to a century.
Source of Information, Insight, Ideas for the Clients’ Success.
Quality Research yields great decision for sustainable business.
3i-s Research use a wide and varying range of approaches and tools in their work, but are not guided by methodologies. More than anything they apply their own intuition and experience to any research problem. Research should be enabling, it should inspire. It should not be thought of as a consumer arbitration process.
ThinkingResearch without thinking is at best superficial, and at worst dangerous. 3i-s Research professionals work through consumer response, looking at where that response comes from, and what it means for brands going forward. Their language skills and backgrounds contribute to a world view taking cultural relativism as given; this leads to marketing solutions that understand cultural idiosyncrasies, while looking to the big idea which gives a brand its force.
StrategyThe guiding philosophy behind the founding of 3i-s Research was a desire to offer deep understanding and strategic recommendations to enable the most forward-looking and effective brand management. We help brand teams and ad agencies make connections with consumers, but also aim to inspire them to keep their brands fresh, fascinating, even, in turn, inspirational.
– Trust & Integrity –
– Entrepreneurial Spirit –
– Celebrating Success Together –
– Better Quality from Experience –
– The more experienced, the more creative –
It is the added value from a brand towards a product (Kotler & Keller, 2021). Brand Equity consists of Brand Awareness, Brand Associations, Perceived Quality, and Brand Loyalty. Brand Awareness is the consumer recall to Read more…
NPS value = Promoter Percentage – Detractor Percentage It is an index to measure consumer readiness to recommend a company product or service to other people. It is used as an indicator to measure consumer Read more…
I It is the status of a brand vis-à-vis competitors in the mind of consumers, potential consumers and other shareholders (Duncan, 2008). It plans and designs the company image so that it is placed differently Read more…