About Us - 3i-s Research

The Story Behind Your

Trusted Research Partner

Transforming data into actionable insights for over a decade

Our Story

3i-s Research was born in 2008 from a vision to revolutionize the market
research industry in Indonesia. Founded by Gunawanto Tamawidjaja, our
company started with a simple yet powerful idea: businesses need more than

just data – they need actionable insights that drive real change.

“The important thing is not to stop questioning. Curiosity has
its own reason for existing. One cannot help but be in awe
when he contemplates the mysteries of eternity, of life, of the
marvelous structure of reality.”

Albert Einstein

The name ‘3i-s’ embodies our
core philosophy

The Vision & Mission

What make us keep going

The vision

Source of Information, Insight, Ideas for the Clients' Success.

At 3i-s Research, we aim to be the primary source of information, insight, and ideas driving our clients’ success. We transform data into a competitive advantage, empowering businesses to make informed decisions and lead their industries through our expert analysis and strategic recommendations.

The Mission

Quality Research yields great decision for sustainable business.

Our mission is to deliver high-quality research that enables great decision-making for sustainable business growth. We provide meticulously gathered data and expertly analyzed insights, empowering our clients to thrive in an ever-changing economic landscape through informed and strategic choices.

Our Philosophy

Our Believes

Intuitive Research

3i-s Research use a wide and varying range of approaches and tools in their work, but are not guided by methodologies. More than anything they apply their own intuition and experience to any research problem. Research should be enabling, it should inspire. It should not be thought of as a consumer arbitration process.

Insightful Thinking

Research without thinking is at best superficial, and at worst dangerous. 3i-s Research professionals work through consumer response, looking at where that response comes from, and what it means for brands going forward. Their language skills and backgrounds contribute to a world view taking cultural relativism as given; this leads to marketing solutions that understand cultural idiosyncrasies, while looking to the big idea which gives a brand its force.

Impactful Strategy

Our Core Values

Why Choose Us?

The things that make us different

Beyond Numbers: The Heart of Research

Marketing Research is more than just facts, figures and lots of pretty charts. It is providing insights and in-depth learning about consumers’ wants, needs and expectations in the perspective of the competitive environment to give fresh ideas.

Your Challenges, Our Expertise

At 3i-s Research, conceptualizing the clients’ problems and research is most important. There are scientific rules to guide and provide the information, but it is the researchers who produce the useful, clear insights necessary for marketing actions. We have the tools to do it.

Building Tomorrow, Together

The 3i-s Research Team has the experience and the capacity to make a significant presence in Indonesia and the Region. This team needs the support of clients who share the same purpose, have the passion and desire to achieve the best results.

Our proven approach

delivers results

Our unique 3i-s methodology is the cornerstone of our work, ensuring that every project delivers maximum value

The Experts Behind Your Insights

Meet Our Core Team

Join Us on Our Journey of Discovery

Interested in learning more about how 3i-s Research can help your business? We’d love to hear from you.

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The Story Behind Your

Trusted Research Partner

Our Story