Rigorous Methodologies,
Uncompromising
Quality insights
Discover how we turn data into actionable insights
Our proven approach
delivers results
Our unique 3i-s methodology is the cornerstone of our work,
ensuring that every project delivers maximum value

Information
Gathering comprehensive, high-quality data.

Insight
Uncovering meaningful patterns and trends.

Ideation
Transforming insights into innovative strategies.
This methodology allows us to not just answer your current
questions, but to uncover opportunities and challenges you
might not have even considered.
Our Research
Methodologies
Customized Research Design
- Tailoring research approaches to each client's unique needs
- Combining qualitative and quantitative methods for comprehensive insights
- Leveraging innovative techniques such as mobile ethnography and virtual focus groups
Data Collection Excellence
- Rigorous training for field researchers and interviewers
- Multi-mode data collection: online, phone, face-to-face, and hybrid approaches
- Emphasis on representative sampling and high response rates
Atdvanced Analytics
- Utilization of cutting-edge statistical tools and techniques
- AI and machine learning integration for pattern recognition
- Big data analytics capabilities for handling large, complex datasets
Insight Generation
- Collaborative approach involving researchers and industry experts
- Focus on actionable insights that drive business decisions
- Innovative data visualization techniques for clear communication of findings
Quality Control
Process
3i-s Research
Tailor-made High Quality Research Design
- Detailed instructions for supervisors and interviewers, customized for each study
- High-quality, custom field materials (quota sheets, record of contact sheets, etc.)
- Periodic customized reports to track research progress
- Periodic customized reports to track research progress
3i-s Research
Rigorous Field Work Procedures
- Personal briefings by project directors (on-site or via video/audio)
- Role play and pilot interviews to address all questions before project start
- Consistent monitoring by supervisors
- In-house validation of 25% of each interviewer's work
3i-s Research
Comprehensive Quality Control
- Call backs and 100% validation
- Multi-stage data cleaning and verification process
- Regular quality audits and improvement initiatives
- Utilization of advanced software: QPS and SPSS
Why Choose 3i-s Research
Why Leading Brands Trust Us

Beyond Numbers
Insights, Not Just Data We uncover consumer truths that drive your market success.

Your Challenge Our Expertise
Tailored Solutions We blend science and expertise to solve your unique challenges.

Building Tomorrow, Together
Regional Impact Experienced in Indonesia and beyond, we partner with passionate clients for exceptional results.
Ready to elevate your business decision?
Schedule a consultation with our market and social research experts.
I am confident that Gunawanto and his partners are all true research professionals who have the capacity and capability to conduct quality nation wide research for their clients. I am convinced that the company will grow and make their presence exist in the research industry.
MAYORA
Trusted by Industry Leaders
Clients
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